Sustainability isn't an option—it's a necessity if we want to feed a growing population without destroying our planet.

'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.

The customer is always right, even when they're wrong.

We die. That may be the meaning of life. But we do language. That may be the measure of our lives.

设计不仅仅是外观和感觉。设计是它如何运作。