要在准备好时做出决定，而不是在压力之下。或为了达到个人目的，或因为内部政治斗争，或因为一些外部需求，其他人总会催促你做出决策。但几乎每次你都可以这么说：“我需要更多的时间来考虑这个问题。我想清楚了再回复你。”即使是在最艰难、最令人不快的情况下，这种策略也非常有效。

没有道德或不道德的书，只有写得好或写得差的书。

在未来，每个人都会有十五分钟的成名时间。

Everyone, when they are young, knows what their Personal Legend is. At that point in their lives, everything is clear and everything is possible. They are not afraid to dream, and to yearn for everything they would like to see happen to them in their lives.

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

"世界是一个影子，而影子是一面镜子。"

我们都是自己的幽灵，徘徊在我们曾经生活过的地方。

The more determinedly I exist, as myself, within the conditions of the time, the more clearly I shall hear the language of the past, the nearer I shall feel the breath of universal history.

If something is boring after two minutes, try it for four. If still boring, then eight. Then sixteen. Then thirty-two. Eventually one discovers that it is not boring at all.