Before a dream is realized, the Soul of the World tests everything that was learned along the way. It does this not because it is evil, but so that we can, in addition to realizing our dreams, master the lessons we've learned as we've moved toward that dream. That's the point at which most people give up. It's the point at which, as we say in the language of the desert, one 'dies of thirst just when the palm trees have appeared on the horizon.'

The most important thing is to focus on the customer experience.

无论我们在哪里，我们听到的大部分是噪音。当我们忽略它时，它困扰我们。当我们倾听它时，我们发现它很迷人。

创新不是对每件事都说“是”，而是对除最关键功能外的一切说“不”。