大趋势并非那么难以确定，但是对于大型组织来说，迎合趋势却异常困难，这令人匪夷所思。眼下，我们正处于一个显而易见的趋势之中：机器学习和人工智能。
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
The minute you start compromising for the sake of mass appeal is the minute you're dead.
I write to confront the silence, to break it.
The opposite of courage in our society is not cowardice, it is conformity.
人必须生活，人必须创造，人必须活到流泪的那一刻。
The truth is I'm a real perfectionist, and I drive myself crazy.
