Transparency isn't just good ethics; it's good business. Consumers deserve to know where their food comes from and how it's produced.
The truth is, if you asked me to choose between winning the Tour de France and cancer, I would choose cancer. Odd as it sounds, I would rather have the title of cancer survivor than winner of the Tour, because of what it has done for me as a human being, a man, a husband, a son, and a father.
The rules of survival never change, whether you’re in a desert or in an office.