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理查德·塞勒名人名言哲理格言警句语录 理查德·塞勒
The key to Nudge is to make the right choice the easy choice.
推动的关键在于让正确的选择变得容易。
理查德·塞勒   /  《Nudge: Improving Decisions About Health, Wealth, and Happiness》
The key to nudge is to make the desired behavior more salient, easier, and more attractive.
推动的关键是使期望的行为更加突出、更容易和更有吸引力。
理查德·塞勒   /  《Nudge: Improving Decisions About Health, Wealth, and Happiness》
If you want people to do something, make it easy.
如果你想让人做某事，就让它变得简单。
理查德·塞勒   /  《Nudge: Improving Decisions About Health, Wealth, and Happiness》