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1997年:贝索斯致股东信《吸引符合你价值观的股东》
2000年:贝索斯致股东信《即使在最残酷的时期,也将努力把公司打造更具“重量”》
Your smarts will come in handy because you will travel in a land of marvels. We humans -- plodding as we are -- will astonish ourselves. We'll invent ways to generate clean energy and a lot of it. Atom by atom, we'll assemble tiny machines that will enter cell walls and make repairs. This month comes the extraordinary but also inevitable news that we've synthesized life. In the coming years, we'll not only synthesize it, but we'll engineer it to specifications. I believe you'll even see us understand the human brain. Jules Verne, Mark Twain, Galileo, Newton -- all the curious from the ages would have wanted to be alive most of all right now. As a civilization, we will have so many gifts, just as you as individuals have so many individual gifts as you sit before me.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
All of my best decisions in business and in life have been made with heart, intuition, guts... not analysis.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.