大众
The public is wonderfully tolerant, it forgives everything except genius.
Art belongs to everybody and nobody. Art belongs to all time and no time. Art belongs to those who create it and those who savor it. Art no more belongs to the people or the time than it belongs to the critics or the collectors.
No man, for any considerable period, can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true.
The general population doesn't know what's happening, and it doesn't even know that it doesn't know.
I don't make music for the masses, I make music for myself.
Writing is a form of personal freedom. It frees us from the mass identity we see in the making all around us.
The mass media are anti-mediatory and intransitive. They fabricate non-communication—this is what characterizes them, if one agrees to define communication as an exchange, as a reciprocal space of a speech and a response, and thus of a responsibility.
The masses are not a referent, they are an object.
The culture industry has integrated the masses into a system of which they are the victims.