The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.
互联网是一种工具，可以用于善或恶，取决于我们如何使用它。
过去是一个异国他乡；他们做事的方式不同。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
It’s true that everything has its Personal Legend, but one day that Personal Legend will be realized. So each thing has to transform itself into something better, and to acquire a new Personal Legend, until, someday, the Soul of the World becomes one thing only.