Force and fraud are in war the two cardinal virtues.

当事人应置身于利害之外，提出倡议的人则应设身于利害之中，才能知道利害得失。

远大理想

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

质量比数量更重要。一个全垒打比两个二垒安打好得多。