Efficiency in markets often depends on how well information is transmitted.
I used to walk down the street like I was a star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth.
The best designs emerge from a deep understanding of both theory and context.
In the end, we all become stories.
The only way to tell the truth is to speak without fear of the consequences.