There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

The best fruits come from the best practices; never compromise on standards.

释义：圣人之所以成为圣人，关键在于内心纯粹地符合天理，而不在于才学和能力的大小。所以即使是平凡的人，只要愿意学习，使自己的内心纯粹地符合天理，那么也可以成为圣人。

We need to be obsessed with our customers' unmet, unarticulated needs.

释义：批评官僚系统因惰性而非恶意造成的破坏。