在现代肉类加工中，数据驱动的决策将行业领导者与跟随者区分开来。

We recognized early on that smart people do very dumb things, and we wanted to know why and who, so that we could avoid them.

创新始于提问：“如果……会怎样？”

世界由故事构成，而非原子。

风险管理不是规避风险，而是理解并减轻风险。