The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
最好的交易者是那些能够专注于自己目标的人。
The power of suggestion is immense in shaping human behavior, often without the individual being aware of the influence.
Virtue is more to be feared than vice， because its excesses are not subject to the regulation of conscience.
True leadership means listening—especially to those who disagree with you.