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In times of uncertainty, adaptability and resilience become our greatest strengths.
That day, for no particular reason, I decided to go for a little run. So I ran to the end of the road, and when I got there, I thought maybe I'd run to the end of town. And when I got there, I thought maybe I'd just run across Greenbow County. Now, I figured since I'd run this far, maybe I'd just run across the great state of Alabama. And that's what I did. I ran clear across Alabama. No particular reason. I just kept on going. I ran clear to the ocean. And when I got there, I figured since I'd gone this far, might as well turn around, just keep on going. And when I got to another ocean, I figured since I'd gone this far... I might as well just turn back and keep right on going. When I got tired, I slept. When I got hungry, I ate. When I had to go... you know... I went.
"Memory is the diary we all carry about with us."
最好的书是那些让你感觉不那么孤独的书。
I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old, and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't, and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy, I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires, a solar cooker that didn't work very well out of an umbrella and tinfoil, baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor, and she wanted me to follow my passion.