商业中唯一不变的就是变化。

Take one simple thing — almost anything — but take it extremely seriously， as if it was the only thing in the world， or maybe the entire world is in it — and by taking it seriously you’ll light up the sky.

我们更喜欢与平凡的事物合作，因为那是真实生活发生的地方

生活中最重要的是不断前进。

预测未来的最好方式就是创造未来。

Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.