The key to Nudge is to make the right choice the easy choice.
推动的关键在于让正确的选择变得容易。
The church has no power to enforce obedience, neither have any laws they made for that purpose, any binding force on anyone, but by his own consent.
I have to be alone very often. I'd be quite happy if I spent from Saturday night until Monday morning alone in my apartment. That is how I refuel.
A company can outperform rivals only if it can establish a difference that it can preserve.
The purpose of business is to create value, not just to make a profit.