The most innovative ideas often come from listening to those closest to the customer.

The more one forgets himself—by giving himself to a cause to serve or another person to love—the more human he is.

【解释】浓烈、肥腻、辛辣的刺激不是本真滋味，平淡自然才是真实的生活；才智超凡的人，不是完美的人，真正的完人，看起来平凡无奇。

In the wild, every decision can mean the difference between life and death.