Context, not control
提供上下文，而非控制
在一年之中，最重要的事情是种植谷物，对于十年的打算，最重要的事情是种植树木。
The paper industry has a responsibility to lead the way in sustainable practices—we can't wait for others to show us how.
The best way to optimize a program is to optimize it.
Great companies are built on trust, transparency, and teamwork.
Photography is truth. The cinema is truth 24 times per second.
2017年：贝索斯致股东信《让高标准渗透公司文化》