The problem is that we are not only irrational, but predictably irrational—that our irrationality happens the same way, again and again.
问题在于我们不仅不理性，而且是可预测的非理性——我们的非理性行为会以同样的方式一再发生。
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
"Always be learning. The world is constantly changing, and you need to keep up."
Die größte Gefahr im Leben ist, dass man zu viele Vorsichtsmaßnahmen trifft.
"The best way to lead is to be vulnerable."
"We read to know we're not alone."