There is no such thing as a happy ending. There are just good stopping places.

2016年：贝索斯致股东信《每天都要像创业的第一天那样》

‘杰夫，第二天是什么样子的？’‘第二天是停滞。然后是无关紧要。然后是痛苦的衰退。然后是死亡。这就是为什么我们总是在第一天。’确实，这种衰退会以极其缓慢的速度发生。一个成熟的公司可能会收割第二天几十年，但最终结果仍然会到来。

There's a real correlation between a society that tells people that they can do anything, and the existence of low self-esteem. So that's another way in which something quite positive can have a nasty kickback. There is another reason why we might be feeling more anxious --about our careers, about our status in the world today, than ever before. And it's, again, linked to something nice. And that nice thing is called meritocracy.

我不想让别人决定我是谁。我想自己决定。