顾客并不知道自己想要什么。
It's not the customer's job to know what they want.
If you're not failing every now and then, you're not doing anything very innovative.
To feed the world, we must first understand it.
"A story is a letter that the author writes to himself, to tell himself things that he would be unable to discover otherwise."
The study of consciousness must be free from all theoretical assumptions.
"Life itself is the most wonderful fairy tale."