最成功的品牌不追随趋势,他们创造潮流。
The most successful brands don't follow trends, they create movements.
有效性幻觉是一种认知错觉,指人在分析一组数据时高估了自己准确解释和预测结果的能力。
史记
Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.