最大的风险是不冒任何风险。在一个快速变化的世界里，唯一注定失败的策略就是不冒险。

写作就是踏上一段进入未知的旅程，每一个词都是踏入未知领域的一步。

你必须强迫自己考虑相反的观点。特别是当它们挑战你最钟爱的想法时。

创新是我们工作的核心。这是我们如何在满足世界日益增长的能源需求的同时应对环境挑战的方式。

Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.

To be a philosopher is not merely to have subtle thoughts, nor even to found a school, but so to love wisdom as to live according to its dictates.

Technology should empower workers, not replace them.

The whole conviction of my life now rests upon the belief that loneliness, far from being a rare and curious phenomenon, peculiar to myself and to a few other solitary men, is the central and inevitable fact of human existence.

写作就是呼吸，而呼吸就是生活。