The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
The secret to great baking lies in the details—timing, temperature, and technique.
When an object is lost, 95% of the time it is hiding within arm’s reach of where it was last seen. Search in all possible locations in that radius and you’ll find it.
The welfare of the farmer is the welfare of the nation.