Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.
The very definition of the real becomes: that of which it is possible to give an equivalent reproduction... The real is not only what can be reproduced, but that which is always already reproduced. That is the hyperreal.
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.