Quality is remembered long after the price is forgotten.
冒险是必要的，但经过计算的冒险才是天才之举。
【大意】说话一定要讲信用，约定了就一定要做到，这是天下的高尚行为。
Certification schemes are the grammar of responsible forestry—they give structure to our good intentions.
"Writing is a way to give voice to our innermost thoughts."