玩家体验永远是第一位的，技术再先进，如果玩家不喜欢，那也毫无意义。
Player experience always comes first. No matter how advanced the technology is, it's meaningless if players don't enjoy it.
The architecture of a system determines its behavior more than the content of its knowledge.
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
The hardest challenges often lead to the greatest breakthroughs.
我不知道一个控球后卫是怎样的，我只知道要全力争取胜利，就算要自私。