We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. Medicine, law, business, engineering: these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love...these are what we stay alive for.
Emotions can capture attention automatically, demonstrating the close link between affective and cognitive systems.
我们的决定往往比我们相信的要少理性，受到无数潜意识因素的影响。