平凡与非凡的区别就在于那一点点额外的努力。
The difference between ordinary and extraordinary is that little extra.
心理学家必须研究心灵的实际状态，而非理想状态。
It's not always necessary to be better than everyone else, but to be better than you used to be.
The only thing that is certain is uncertainty.
We recognized early on that smart people do very dumb things, and we wanted to know why and who, so that we could avoid them.
The key to building a successful business is to focus on creating value for your customers.