"The truth has never been of any real value to any human being - it is a symbol for mathematicians and philosophers to pursue. In human relations kindness and lies are worth a thousand truths."

One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

"The best way to innovate is to start with empathy."

生活对智者是一场梦，对愚者是一场游戏，对富人是一场喜剧，对穷人是一场悲剧。