"You can't be afraid to fail. It's the only way you succeed."

"The key to discovery is not just in the answers we find, but in the questions we dare to ask."

"The most successful companies are those that put their customers first."

不要相信你认为自己相信的一切。

成功不仅仅是利润；它关乎对社会产生积极影响。

We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful:Put the customer first. Invent. And be patient.