"Be so good they can't ignore you."
变得如此优秀，以至于他们无法忽视你。
Your rising from bed every morning will give fear its chance to grow stronger just as it will afford faith its chance to blossom. You will make the choice to react to one or create the other.
每一种心理状态都是意识链条中的一环。
要想成功，你必须愿意失败。
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》