We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

海鲜的真正成本不仅仅是标价，还有我们未偿还的环境债。

You get what you tolerate.

我们必须设计本质上是恢复性和再生性的系统。

The most successful companies are those that adapt quickly to change.

The human brain is wired to seek patterns and make connections, even when they don't exist.