有时你必须撒谎。但对自己，你必须永远诚实。
"Sometimes you have to lie. But to yourself you must always tell the truth."
If your dreams don't scare you, they are too small.
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
"The simplest stories often have the deepest meanings."
诗人是灵魂的画家。
"The best stories are the ones that make you feel something."
Intelligence is what you use when you don't know what to do.
Your brand is what people say about you when you're not in the room.