We must have reverence when making products and be responsible to users.
We need to reshape our own perception of how we view ourselves. We have to step up as women and take the lead.
There is no point treating a depressed person as though she were just feeling sad, saying, 'There now, hang on, you'll get over it.' Sadness is more or less like a head cold- with patience, it passes. Depression is like cancer.
Economic theory provides the tools, but real-world testing refines them.