2011：贝索斯致股东信《自助平台，开启创新》

What ever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.

In looking for someone to hire, you look for three qualities: integrity, intelligence, and energy. But the most important is integrity because if they don't have that, the other two qualities, intelligence and energy, are going to kill you.

I'm not a product of the industry, I'm a product of my own vision.

Winning is important, but what really matters is the effort you put in to achieve it.

针对不同的情况采取不同的策略，针对不同的问题采取不同的解决方法，具体问题具体分析。

骑着马迎风而行，看人生的起伏变化；高声歌唱书写风景，笑看天地的荒凉与衰老。