I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

你在地球上。对此没有解药。

When Henry Ford made cheap， reliable cars people said， ‘Nah， what’s wrong with a horse？’ That was a huge bet he made， and it worked.

激励、发展潜力、承担责任的能力以及为组织目标引导行为的意愿都存在于人们之中。管理并非赋予这些特质，而是有责任创造条件，让人们能够认识并自我发展这些人性特征。