The secret of joy in work is contained in one word - excellence. To know how to do something well is to enjoy it.

Sustainable forestry is not an option; it's an obligation.

A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find after years of struggle that we do not take a trip; a trip takes us.

Art is not a substitute religion: it is a religion in its own right.

可持续性不是一种趋势，而是我们对后代的责任。

Innovation in fisheries must balance ecology and economy.

Sustainability isn't just a trend; it's our responsibility to future generations.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.