2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

我认为目标永远不应该容易，它们应该迫使你努力，即使当时让你感到不舒服。

Architecture is really about well-being. I think that people want to feel good in a space... On the one hand it's about shelter, but it's also about pleasure.

无论多么复杂或精细，所有行为都可以用刺激和反应来解释。