关键是设定现实的客户期望，然后不仅要满足他们，而且要超越他们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
如果你没有敌人，那你就已经死了。
I don’t care what you think unless it’s about me.
The more difficult the victory, the greater the happiness in winning.