关键是设定现实的客户期望，然后不仅仅是满足它们，而是超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
We must listen to our consumers, but also educate them about the realities of dairy production.
我们不只是制造家具，我们创造生活发生的环境。
"The true journey of discovery consists not in seeking new landscapes, but in having new eyes."
La poesía es el arte de la sugerencia, no de la afirmación.
