The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
所有有效广告的秘密不在于创造新的、巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
你必须强迫自己考虑相反的观点。特别是当它们挑战你最钟爱的想法时。
Theorems are not discovered by accident.
The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.
世界不是一个需要解决的问题，而是一个需要经历的神秘。