在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.
要理解一个民族，你必须先理解他们的故事。
Don't watch the clock; do what it does. Keep going.
The soul should always stand ajar, ready to welcome the ecstatic experience.
I always try to find the truth in the character. If you can find the truth, the audience will believe you.
如果你不能，你必须。如果你必须，你就能。
"Love is or it ain't. Thin love ain't love at all."