在我看来,广告中最大的成就是可信度,没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.
要理解一个民族,你必须先理解他们的故事。
Don't watch the clock; do what it does. Keep going.
The soul should always stand ajar, ready to welcome the ecstatic experience.
I always try to find the truth in the character. If you can find the truth, the audience will believe you.
如果你不能,你必须。如果你必须,你就能。