在我看来，广告中最大的成就是可信度，没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Great companies don’t just sell products; they create experiences that people love.
我们拥有的越多，我们就越少。
写作不仅仅是讲述一个故事；它是捕捉人性的本质。