Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
倾听公司里的每一个人，并想办法让他们说话。在前线的人——那些真正与客户交谈的人——是唯一真正知道外面发生了什么的人。你最好弄清楚他们知道什么。
想象力是对抗现实最强大的武器。
每张皮革都有潜力，我们的责任是负责任地发掘它。