A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The sole duty of the awakened is to find oneself, become oneself, and forge one’s own path.

出自先秦《荀子·荣辱》。赠人以善良之言，好比冬天的衣服一样让人感到温暖；说伤害别人的话，比用矛戟刺人还要厉害，为人说话不可太刻薄。