Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

我喜欢进步的过程。

The night is my canvas, and the music is my paint.

Small changes in incentives can lead to large changes in behavior.

我不是为了纪录而打球。我打网球是因为我爱它。

每一个神话都是等待被揭示的真相。