对认可的渴望，灵魂中的激情部分，是人性中最具政治危险性的部分。
The desire for recognition, the thymotic part of the soul, is the most politically dangerous part of human nature.
The most successful brands are those that connect emotionally with consumers.
The more you can increase the fear of failure, the more you can motivate people to avoid it.
法律的生命从来不是逻辑，而是经验。