人一般而言，天生的能力对他影响不大 – 他如何造就自己决定他的人生。
A man, as a general rule, owes very little to what he is born with – a man is what he makes of himself.
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
2013年：贝索斯致股东信《下放决策权以促进创新》
If you don't go through the tough times, you don't get to the good times.
领导力在于让他人因你的存在而变得更好，并确保这种影响在你离开后依然持续。
随着复杂性的增加，精确的陈述会失去意义，而有意义的陈述会失去精确性。