最深刻的定理往往源于最简单的观察。

Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect， so you have to make it different. Different is better.

The most powerful stories are those that resonate with our own experiences.

我经常做梦。我不画画的时候画得更多。它在潜意识里。

Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.

在所有时代，困扰人类并给他们带来最大灾难的大问题，不是世界上是否有权力，也不是权力从何而来，而是谁应该拥有它。